The 7 P’s of Kickstarter Marketing

Some amazing products with a lot of hype have failed to meet their Kickstarter funding goals. Wired's Gadget Lab takes a look at why the Etcher failed.

Here's a Kickstarter I found last year that almost doubled its funding goal: RaveNectar. RaveNectar's founder had already started several websites with huge social media followings, allowing him to cash in his social cred for real money.