A little bit of humor to lighten it up.
This article also uses several of the concepts we've talk about in class, including scalability, selling advertisements and monetizing products. It seems like the author was once a hapless entrepreneur himself, but retired as an editor at a news aggregator site once his business failed. It also seems like part of his failure was his decision "look the other way" as technology went wireless (he sold plugs and sockets online). This is a classic example of what we talked about in class today: you need to foresee how technology and the market might change if your business is to have any continuity.