Sunday, March 23, 2014

Executing on an Opportunity

Hearst magazines recognized an opportunity for creating magazines to go along with popular celebrity TV series. Prior to their newest launch the company started HGTV Magazine, Food Network Magazine and the famous O, the Oprah Magazine. Their newest launch was Dr. Oz, The Good Life and performance so far has been good, according to this Adweek article.

This is an example of an intrapreneurial situation where Hearst noticed a market gap for print publications connected to popular TV shows and was able to create new products. It is also interesting to note that none of these publications have a free online version of their content. They have websites but these sites do not have the print content available. There is an iPad version that you can subscribe to in addition to a traditional print subscription. 

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